Senior Art Director, 2020-2021
Developed the digital portion of the Dove Self-Esteem Project’s #NoDigitalDistortion campaign to address the harmful impact of social media on girls’ self-esteem. Executed social content, a campaign site, targeted display ads, and an unfiltered lens, and delivered the work to local markets via a 100+ page digital toolkit outlining creative specs and guidelines. The campaign drove a +2650% increase in toolkit downloads in its first week, generated 6 billion earned impressions globally, and achieved 99% positive sentiment, laying the foundation for the award-winning Reverse Selfie video.