Autotrader and Kelley Blue Book Illustrations
Senior Art Director, 2025
Led the development of a scalable illustration and iconography system for Autotrader and Kelley Blue Book, creating a shared brand library of 65+ custom illustrations and icons. Partnered closely with illustrator Andrew Nye to concept illustration themes and ensure consistency across both brands while honoring their distinct identities. Presented work to stakeholders, synthesized cross-team feedback, and translated input into focused art direction. The final system lives within both brands’ libraries and is actively used across their websites.