The Challenge
Develop an out-of-home campaign take over in Boston. Push the SNHU brand name in front of Bostonians looking to go back to school for a grad degree, either online or on campus.
The Solution
“Your Closer Than You Think” campaign engages prospective students by using transit lingo and authentic, celebratory student photography. The campaign was up in Boston for three months and we have received over 500 new students starting in the 2018 spring term as a result.