Senior Art Director, 2020-2021
The Challenge
Raise awareness of the Dove Self-Esteem Project's work and resources by highlighting the danger that digital distortion poses to young girls' self-esteem and body confidence.
The Solution
Concepted and produced a worldwide digital campaign for Dove that rallied around a #NoDigitalDistortion movement. The movement’s main goal is to undo the negative effects of unrealistic beauty ideals on body image by recruiting women around the world to teach body confidence to young people. The campaign was delivered to local markets through a 100+ page digital toolkit that covered specs/guidelines for paid/organic social, digital banner ads and a non-filtered lens.